OOTD: Cuba Holiday (late!)

Soooo this post has been a long time coming but I still wanted to post it because this outfit of the day features one of my favourite dresses! These photos were taken on my holiday to Cuba in late August, it was such an amazing place. Sadly it was a bit cloudy this day but still got some nice photos!

So here I’m wearing my usual makeup style, ready for going out to dinner! Couldn’t do anything with my hair due to the heat but, hey I tried! I wanted to wear something nice but stay cool in the heat so I’m wearing this beautiful tunic style dress from Free People. It’s also stewpot at the back so great for summer, is definitely recommend their dresses! I’m also wearing a bag from River Island and my favourite necklace from Shop Dixi. Th sunglasses I’m wearing are pink aviators and I love them! I also had to wear some lace shorts as it’s windy and this dress is quite short!

Dress: Free People// Bag: River Island (Second hand)//Necklace: ShopDixi//Sunglasses: Urban Outfitters

Thanks for reading!




Post Xmas Gift Guide! Treat yourself!

Hey! I hope you all had an amazing Christmas and you have some great New Years Eve plans. So you probably got some  money or gift cards for Christmas, or you may be looking to treat yourself! Here is my post Xmas, treat yourself gift guide, all budgets accounted for!

Laura Mercier Ambre Soufflé body cream £40: First off is something a bit luxurious and definitely a treat. This smells absolutely incredible and is amazing for dry areas. Using this after a shower or bath feels great and I would definitely recommend this, despite it being pricey as it is truly amazing!

Fenty Beauty Killawatt highlighter duo in Lighting Dust/Fire Crystal £26: This duo from Fenty is a great gift to yourself! I have the lightest shade which I feel would work for many skin tones but Fenty has many amazing colour options for all skin tones! The sheen of this product is gorgeous, and it wears so nicely.

Tonsee Bow Lash Case £3: This item is so cute and great for lash storage! I got two of these from Amazon, and I think the company is based in Asia. However they did come in about 2 weeks so not bad! They are great quality for the price and there is even a space for lash glue.

Smashbox Ablaze Palette £26: This beautiful palette is amazing quality especially for the price! The shades are also very flattering! I have a full review here if you want to learn more: https://m.youtube.com/watch?t=8s&v=F7sa6T28R9A

ShopDixi Raven Necklace £5: This necklace is so interesting and cool! ShopDixi has amazing jewellery at great prices, and so many styles.

Juvias Place Masquerade Palette £30: This palette is gorgeous! Great if you love colour and glamorous looks. I got this for Xmas and I’m a huge fan of Juvia’s Place. Such pigmented and blendable shades!


I hope you love this post! I aim to post mor on my blog but if you’re interested please check out my Instagram and YouTube! Both are @madithemermaid


Anatomicals Best Sellers!

So after working with The Blogger Programme I was able to collaborate with Anatomicals! They make my all time favourite body scrub so I was so excited to try more from this brand, who have really lovely skincare products. They offered to send me a few things to try so let’s go! AB38E6AD-B65C-4533-BECB-05E8C337B1EB The thing I love about their face masks is that they all have different specifications! I’ve been using the Anti Blemish face mask (the pink one!!) and it’s great! It doesn’t dry out your skin which is something I’ve found with other anti blemish masks. I’ve been using it recently when I have a spare 5 minutes as my skin has been very sad recently, very dry and prone to blemishes! This has helped with both problems! I’ve also been testing the Never Lose Your Cherry lip balm and wow is this my new addiction!! It smells so good first of all, and the formula is thick without being super sticky. I’ve been reaching for this loads and it made it into my last monthly favourites video! Check out my channel if you get a chance! Anyway thank you so much to Anatomicals, I loved these so much!

madithemermaid x

These products were sent to me but this post is not a paid ad. No affiliate links. All my own opinions!

First Outfit of the Day of Autumn

Hey! I haven’t posted an outfit of the day in forever, but I’m in love with this one. I was able to get some cute pictures due to all the lovely leaves! This outfit is cosy but cute and definitely has the fall style going on. I was also partially inspired by the character Rachel Amber from the game Life is Strange! Any fans out there?

I built this outfit around this super soft red checked shirt from Pull & Bear. This fits slightly shorter than some other flannels but I still love it!

He is the whole outfit together! Excuse the label sticking out of my scarf!

Here are some closer details for you. In love with the boots. The top you can’t really see but has cute velvet sleeves which I love. Today I went Halloween shopping in this outfit! I love all things spooky if you didn’t already know!


Top (not really visible!): Hollister
Flannel: Pull&Bear
Scarf: Levi’s
Jeans: River Island
Bag: Paul Costello
Boots: Next
Jacket: Red Herring (Second hand)

Makeup: Eyes are Huda Beauty Desert Dusk, Lipstick is Jeffree Star liquid lip in Celebrity Skin

Madi x


Jolie Beauty Luxe Glitz Palette! + 10% off!

This palette is a brand new addition to my collection! This is the Jolie Beauty Luxe Glitz Palette, with 5 mattes and 5 pressed glitters. I think it’s so rare to find pressed glitters in a palette, so this is a super convenient form. You can get 10% off the whole Jolie Beauty site with my code MADITHEMERMAID, so feel free to check out their site!  GO HERE

Here is the palette along with swatches! These were finger swatched but with no Primer or base. The mattes are very soft with a slightly powdery feel, but I find this helps with blending. There is a very light peachy shade that would be a good transition for most skin shades. There is definitely a warm undertone to most of the shades which I love! The glitters are smooth even without a base which is impressive! This is a very pretty palette and blends well.

Here is the look I created with this palette! I was really pleased with how it turned out! You don’t need a lot of the shadow as they go a long way, I ended up with quite a big eye look as I used a bit too much!! The lashes here are Aether Lashes in the style Belladonna 💗

This palette is £25.99 but is a bit cheaper with my code! MADITHEMERMAID

I hope you enjoyed this post!

Madi x

madithemermaid on Instagram


Yellow Makeup Look

This makeup look is one my favourites I’ve ever done! I love it so much and I’m so pleased with it, there’s a full video tutorial on it but I thought I’d chat about the inspiration etc for it here.

So this look is part of my rainbow series over on my YouTube channel! I used the Morphe 35C which is all matte bright colours, and one of my favs for colourful looks. I would like to try a realllllly pigmented yellow so any recommendations let me know! I used LaSplash Glitter in Mai Tai, and this is such a gorgeous shade! The packaging can be a bit messy tho, as it’s like a sphere with a small flat part on the bottom? Sounds like a disaster waiting to happen right?! I tried out another NYX brights liner in Vivid Halo, and I was NOT impressed. Chunky and dry and so hard to work with, the brushes are pretty awful too. I really want some affordable bright liners, so if you have a fav let me know! This look was very much on the spot, all I knew was I wanted to try the liner out. It’s definitely a summery look! You can watch the whole video below 😊

Thanks for reading! X


False Eyelashes

So I really want to start wearing lashes more and I need recommendations on some big fluffy ones! I would love to hear your fav lashes below, preferably those that are easy to apply. I love Aether Lashes, and Ardell! I also want some with the style below on the right, where there are groups of lashes together! Please help!


Thank you! Xo

Madi x

My Go-To Makeup Look (Summer 2017)

Hey everyone! Today I wanted to talk about my recent go-to look and why I can’t seem to stop doing neutral brown eyes! I recently got the Tarte Tartelette in Bloom palette, that my boyfriend bought in Sephora Las Vegas. I’ve wanted this palette for so long and it’s so easy to blend, creamy and pigmented. I don’t have to blend for ages with this palette at all! The best shades to me are Smarty Pants, Rebel and Funny Girl. With just these 3 you can create a pretty, blended look that goes with any lip colour.

So here here is an example of the look I’ve been doing! I take the lightest shade and apply it with a Morphe E8 over my primed eye area. Then I take Smarty Pants, a warm brown and blend it into the crease. Then I use Rebel on the outer crease, and add a highlight with Funny Girl or another shimmery eyeshadow! I paired this with Kat Von D Lolita liquid lipstick, another go to!

I love this look, however I feel a little bit uninspired recently, and definitely need something to kickstart my creativity! Even a cool picture can inspire me, but I’m still unsure! If you have any reccomendations let me know!

Link to my YouTube:https://m.youtube.com/channel/UC4LZCXL6ATx3TC0LxbxDkcw

Thanks for reading 💗

Madi x