OOTD: Red and Black Smart Casual

It is starting to warm up in the UK so now I can finally go out without extra layers on! Today I have an outfit of the day post that’s versatile, as is definitely smart-casual. An outfit like this can be easily spruced up with different accessories which is what makes it fun.

So this outfit definitely fits into a darker style as it’s 90% black! However I love adding colourful accessories and it’s always fun to match tones such as red. You could totally wear a different top that’s more formal if you wanted but I love this T-shirt from Forever 21! I actually got this in Dubai in store. I’m wearing the same jacket I always wear which is my DollsKill Fur Babe coat. I hope you like this outfit!

Items worn: Jacket/DollsKill x Honey Punch, Top/Forever 21, Jeans/Hollister High Rise Super Skinny, Belt/River Island, Boots/River Island, Necklace/ShopDixi



Jolie Beauty Slayin’ Lashes in Tulip review

As someone with a particularly round eye shape, I find it difficult to get lashes that not only suit me but are easy to apply and fit me. These lashes from Jolie Beauty are some of my favourites, and I wear them a lot in my in Instagram pictures!



First off this packaging is to DIE for! Such amazing holographic colours! Plus I’m wearing some matching nails here from Girls With Attitude in the style Mermaid. These lashes all have different names and are synthetic, I don’t wear mink lashes of any kind personally!



Here are some pictures showcasing two makeup looks to show how versatile these lashes are! They are pretty dramatic which can make them a little difficult to apply but with practice they’re fine! These look great in Instagram photos and are definitely some of my favourites.

These retail for £9.99 on Jolie Beauty but with the code MADITHEMERMAID you can get 10% off!

Thanks for reading! X

OOTD: Spring Smart Casual

Back at it again with another outfit of the day! This outfit is a definite combination of some of my favourite clothing pieces! It’s also versatile because it’s warm without being too much and definitely has a smart/casual vibe. You could wear non-distressed jeans for a smarter look if that’s more your style. I was going out shopping but wanted to dress nicely and stay warm in the slightly chilly spring weather here in the UK!

Here are some pictures of the outfit! This belt is new and I think it really adds to the looks. I’d definitely recommend checking this tyle out, it’s from River Island. They have a range of cool colours but the sizing is terrible! Good luck finding one if you have particularly wide hips because they run very small.

Here are some pictures I took in this amazing vintage style furniture shop that had loads of cool mirrors. It was almost like a maze in there, and some really amazing rooms.

This is a great outfit for casual shopping and a coffee lunch, without being too formal or casual. I’m carrying my usual bag which is from Paul Costello, and it goes with everything as its a beautiful mauve grey shade.

COAT: DollsKill x HoneyPunch
JEANS: Hollister Super Skinny
BELT: River Island
BOOTS: River Island


Cut Crease/Makeup Progress!

Today I wanted to share with you this photo which shows my first EVER cut crease eye look and my latest one. I always found cut creases very hard due to my eye shape and deep crease but they’ve quickly become one of my favourite styles of eyeshadow. In case you don’t know, a cut crease includes creating a sharp line through the crease using a small brush to define or concealer to cut out the lid. You can start with a liner and diffuse it or use concealer to create the shape which is my preferred method.


The first picture was taken 11th May 2017 and the second on the 15th March 2018 so almost a years progress! I’m so pleased with my progress and want to remind you all to practice all the time as much as you can! If you don’t follow my Instagram already it’s madithemermaid by the way.


OOTD: Start of Spring!

This outfit is cosy but still cute and a bit more summery! I got these photos on a day when it was really sunny, before the snow. This is chilled but sort of dressed up and  I was really happy with how it looked, and I thought it would be a great bit of fashion inspiration. Sometimes, it’s so hard to know what to wear in transitional weather, so hopefully, this inspires you. I’m a uni student and planned to wear this to uni but my train got cancelled sooooo I went shopping instead!

The lighting here was so pretty because it was so sunny this day! There was a bit of a breeze but this is a perfect outfit for this kind of day. You could always add a scarf or hat if you wanted to.

Here are some extra close-ups of the outfit! I’m in love with this top, and so need to wear it more. If you wanted to make this outfit, even more spring/summery then you could wear some blue ripped up jeans. I hope you enjoyed this post, please tag me in your outfit posts! I love fashion and I’m so happy to be doing more posts like this!

TOP: Brandy Melville
JEANS: Hollister High Rise Super Skinny
HOODIE: Hollister
JACKET: Dollskill x Honey Punch
SHOES: Puma Suedes


The Ordinary Coverage Foundation Review!

So this Foundation is a super hyped and talked about product which means I HAD to test it out! I’ve filmed a review video with a wear test which is up on my YouTube but I’ll recap some pros and cons down below.

PROS: Good colour, very neutral toned. Smooth application and blends fairly well. Not shiny or oily in any way, has a soft matte finish, super affordable and accessible!

CONS: Not the best wear time, can look a bit dry on my skin type, best with a more hydrating Primer.

For more details check out my video!


OOTD: Cold Pub Night Out

So today I have a cosy but sort of dressed up outfit of the day for you! I could only get one picture but hey ho! For this night, I was going to The Hobbit pub which is themed around everything Tolkien. There’s also some live music and a definitel rock style atmosphere. Therefore I went for something kinda dressed up but with a grungy side, which is a look I definitely go for on nights like this. I’m also wearing a brand new belt which I love!


I just wore some plain black Western style boots with this look but you could definitely wear different shoes. This was also a super cold night so probably best to wear a bigger coat if you’re sat outside. I was indoors all night so it was ok!

JACKET: Honey Punch x DollsKill

FLANNEL: Haband (Vintage)

TOP: Pull and Bear

JEANS: Hollister Super Skinny High Rise

BELT: River Island


Artist Couture Gold Digger Review and Swatches

So as you probably know I’m a HUGE highlighter junkie. I love collecting different types and testing new ones because to me they’re all so unique! This highlighter is new to me and from the brand Artist Couture which you can now get on Beauty Bay. I’m so glad these are now available in the UK because I’ve wanted one for sooooo long! I originally wanted a different shade, Illuminati, but it was sold out at the time. I opted for Gold Digger which is a gorgeous light gold toned shade. These are loose powders so very unique and different, I apply mine with a Smashbox fan brush.

This powder is very finely milled and therefore doesn’t emphasise texture. It blends really softly and can look blinding or natural depending on your desired look. I really love the colour and definitely want to try more. I find the packaging a little messy but hey, that happens with any loose products! (Maybe I’m just messy!!)

I would totally recommend this, especially for fair skin!



OOTD: Chilly Coffee Date!

This is a super simple, monochromatic outfit perfect for chilly days! I live in England which has sunny spells but with cold air at this time of year. I wore this look for a coffee date, so it’s perfect for a casual trip out. You could definitely add a scarf but this day wasn’t super cold so I just went with a longsleeved top and a padded coat.

This outfit is again basic but very simple and easy, which is what I usually go for when it’s cold! This top is very warm and cosy and great if you’re tall due to the super long sleeves. I’m 5″10 so have a bit of a struggle finding tops with long sleeves, so I definitely want to make a YouTube video about the best shops for long arms!

How cute are these boots? They’re Jeffrey Campbell but second hand because they’re very expensive, and I really wanted this exact style. They have a cross design of gold studs so are super unique. The jewellery I’m wearing is my Raven necklace from ShopDixi that I always wear. Then these earrings are super cute little bees and I love them. I’m usually wearing huge earrings but these make a nice change.

TOP: Brandy Melville
JEANS: Topshop Jamie Jeans
COAT: Zara
BOOTS: Jeffrey Campbell